Aug/06
A&E's Driving Force

When the marketing company for A&E Network's Driving Force reality show was looking for an immersive style of advergame that would build show knowledge and loyalty, they knew Switch Interactive would produce an entertaining interactive solution.

Switch devised a Force Family quiz that tested players' knowledge of the 'winningest' drag racer in history, John Force, and his three beautiful racing daughters. By accumulating points, players could soup up their own car by selecting drag-and-drop components and then pit their racing skills against John Force. The online racing challenge relied on speed, accuracy, and the build of the cars themselves - a perfect parallel with the high-adrenaline sport.

Players could easily send the game to a friend, putting the viral component front and centre. The advergame was a hit with racing aficionados and new viewers alike, and quickly contributed to creating a solid fan base for the show.

Back