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1983. There was no grand opening celebration, no IPO. Just the lights burning late each night to signal that doors were open and a 'can-do' attitude was the order of the day.
As it turned out, saying 'yes' to so many early requests was a pretty good initial business plan. From daily ad resizes for a national electronics store, to the info-packed catalogues that enticed vacationers to travel via Fiesta West and Canada 3000, Fleming became the place to go for stringent production values and strong design. These were qualities that became the foundation for the company as it flourished over the years, attracting new employees ... and new partners. In 1990, corporate communicator Catherine Winckler incorporated her business into FCG, and designer Blair Pocock added an even stronger design aesthetic to the mix. By 2006, the multi-disciplinary firm had grown to 30, precipitating the purchase of a new corporate building in a thriving new area of the city, just blocks from the future Athletes' Village for the 2010 Winter Olympics. |
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As founding principal, Doug established Fleming's reputation as a design agency committed to excellence.
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Catherine is the go-to at Fleming for creative inspiration and online innovation.
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Blair is a savvy designer and corporate branding expert with over 20 years of industry experience.
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Founder of Fleming Creative Group, and the partner in charge of the real estate marketing division of the company (Design for Real Estate), Doug Fleming is considered one of the pioneers of the graphic design community in Vancouver.From early days as the two-person Fleming Graphics Ltd., to today's multi-disciplinary, 30-person Fleming Creative Group, Doug has always led the way with high standards of production excellence, and a willingness to innovate as new technologies come to the fore. Doug has mentored many of the city's top talents, and has generously given his time and resources to many Vancouver not-for-profits, believing that corporate citizenship is equally important to corporate gain. In short, he sees the big picture and offers a wealth of design and production insight that make the projects of DfR standouts on the crowded real estate marketing stage.
dfleming@designforrealestate.com |
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A self-confessed business 'junkie', serial entrepreneur, certified Internet strategist, copywriter, political scientist, and gameshow contestant wrangler, Catherine brings an understanding of multi-platform delivery strategies to the clients of Fleming Creative Group; in particular her attention focuses on the entertainment clients of Switch Interactive. As partner in charge of this division, Catherine works to integrate online and offline communications, believing that it is the successful integration of the two that will result in the most memorable and successful marketing initiatives.
cwinckler@switchinteractive.com |
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A love of design and an appreciation for how it can contribute to a company's business goals is what brought Blair to Fleming Design, first as senior designer, and then as a full partner along with Catherine Winckler in 1990.Blair has a degree in graphic design and continues to work to elevate the teaching standards and quality of design in Canada. He is an active member of the GDC (Society of Graphic Designers of Canada), working on the Portfolio Committee to vet new members against the group's high standards. Blair is also the partner responsible for the corporate branding division, Fleming Design, and is responsible for the Company's much loved anchor client of close to 20 years - Nintendo of Canada.
bpocock@flemingdesign.com |
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